We believe that less is more and living our best life is achieved when in harmony with nature. Consuming no more than we need, curating experiences and valuing relationships above things. Quality over quantity.

Our values


We work in tune with others and our environment. We’re for all people and believe in a caring and inclusive world.

Truth in knowledge

We seek truth from science and subject matter experts. We believe in evidence-based results.


We take the path least travelled; things that are worth doing aren’t always easy but are more rewarding.

Our purpose

To give people the power to protect and preserve healthy skin no matter where they live in the world.